Do you feel that SEO is too hard and not worth the effort?
SEO isn’t that complicated. It’s quite simple—or at least the basics are. But the basics aren’t enough to get you ranked, right?
Here’s the truth:
Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed.
In this post, you’ll learn the five fundamental steps to SEO success:
- How to figure out what your customers are searching for
- How to optimize your web pages for your target keywords
- How to make sure your website is accessible to both search engines and humans
- How to get other websites to link to your site, and finally:
- How to start measuring your SEO success
I’ve made every effort to keep this as jargon-free as possible without scrimping on actionability.
Step 1: Learn what your customers are actually searching for
You can’t optimize your website without knowing what your customers are searching for—that much is obvious.
How do you figure this out? The best starting point is to use common sense.
Imagine that you run a hotel in Dublin, Ireland. It doesn’t take an SEO genius to guess that your customers are probably searching for things like:
- ‘hotels in Dublin’
- ‘place to stay in Dublin’
- ‘accommodation in Dublin’
Before you do anything else, think about what your customers might be searching for and jot your ideas down in a notepad. You could even ask them directly.
No need to go overboard here—a handful of ideas will do.
Done? Good. Let’s do some more research.